Fred Swanton

Fred Wilder Swanton was a businessman who served as mayor of Santa Cruz, California from 1927 until 1933. He promoted the expansion of Santa Cruz County from a small lumber town along the Pacific Coast to a booming beach resort city. Although he established a wide variety of businesses, he never ran them successfully for more than a few years.

Fred Swanton was born April 11, 1862 in Brooklyn, New York. His father was Albion Paris Swanton who traveled to California in 1864, and was then followed by his wife Emily Swanton with Fred in 1866. After living briefly in Pescadero, California they settled in Santa Cruz, California in 1867. Swanton attended public schools and then graduated from Heald Business College in 1881.

Source: Wikipedia